5 Ways to Manage Your Social Media

5 Ways to Manage Your Social Media

With all of the social media channels to choose from, it can feel overwhelming figuring out which platforms you should use and how you will manage all of them effectively. Here are 5 ways to help you manage your presence and branding on social media.

Target your clients, not your industry

I have had clients who follow or connect with people in their industry. When setting goals for your social media strategy, think about your clients and what social media channels they are on. Do they spend most of their time on Facebook or Instagram? What about LinkedIn or Twitter? Where do they go to get the information they need? When they want to know something, where do they turn? With this information, you can tailor your content to best suit the needs of your target audience.

Brand your social media

Spend the time and money to properly brand your social media pages. From cover photos to logos, company messages and timelines, you should use every chance to properly display and promote your brand. You want to maintain a cohesive look across all mediums.

Determine what type of content you want to publish

What is the message you are trying to convey through each and every one of your posts? Do you want your audience to take action after reading your content? Is your content in line with your business goals? Will your content encourage higher engagement, or bring a successful conversion? Is your content timely with current events? Determining the type of content to deliver to your target audience is key to higher conversion rates.

Utilize available tools like Hootsuite

Social media tools are valuable resources used to track your company mentions, competitors, key industry terms and relative keywords. This allows you to identify opportunities as they happen and reach out immediately. These social media monitoring tools give you insight into your clients and competitors. Furthermore, you can build relationships with your followers and improve your return on investment.

Engage with users

Rather than waiting for clients to reach out to you, be proactive and engage with anyone who mentions your brand or product. Find out what users really think about your company. Build trust through engagement and encourage your clients to be your best advocates.

Getting started on social media may seem like a daunting task, but it can be manageable. Posting content tailored to your target audience daily and engaging with that audience is what creates a strong brand online.